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SEO for E-commerce: Best Practices

SEO for E-commerce: Best Practices

What is ecommerce SEO?

E-commerce SEO — is it any different than a traditional SEO strategy?

Yes and no.

SEO (Search Engine Optimization) is the marketing practice where you implement a set of best practices to increase your visibility on organic search results.

The goal of SEO is to generate more organic traffic and sales for your e-commerce business.

An e-commerce SEO campaign consists of doing the same thing (focusing on organic visits) with the following goals:

  • Driving more traffic to your product pages and e-commerce store
  • Building organic sales that you don’t have to spend ad money to get
  • Creating better organic brand awareness on keywords/products

You might be thinking something like this: “My sales are fine, and many people find me organically already. Why do I need to put time and effort into e-commerce SEO?”

Well, it’s imperative to focus on because ranking your product pages or store content on the first page of Google takes work. 

If you rank on the second, third, or even fourth page of Google, you won’t generate much traffic (if any). This is because less than 1% of users ever reach the second page of Google.

And if you aren’t doing any SEO but driving organic traffic, you are likely shooting far below your potential. After all, extra visitors and sales doesn’t hurt, does it? 

Let’s discuss the best practices to guarantee more sales for your store.

Key Elements of Ecommerce SEO

To make the most out of your e-commerce website, you need to implement a comprehensive SEO strategy that incorporates all key elements. Just like traditional SEO, e-commerce SEO can be split into several sub-categories:

  • Keyword research: Understanding how your target customers search for you and your products.
  • On-page: On-page optimization refers to improving your site’s code and content to improve rankings. It’s called “on-page,” as the changes you make are visible to visitors.
  • Off-page: Off-page SEO involves all the activities you perform outside of your site to improve results, such as link building.
  • Technical: Technical SEO is the practice of optimizing your overall website’s performance to provide a better experience and, thus, increase your rankings.
  • Google Shopping: Optimizing for the free listings in Google Shopping. Read on for more details on how to do SEO for Google Shopping.

Incorporating these key elements into your e-commerce SEO strategy can help drive traffic to your site, increase conversion rates, and ultimately grow your business.

Let’s break each of them down.

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Keyword Research

Keyword research is a crucial component of any successful SEO strategy. By understanding the search terms that potential customers are using, you can optimize your website and content to match their intent better. This improves your search engine rankings and increases the likelihood of attracting high-quality traffic to your site.

There are four types of keywords:

  • Informational keywords: These are keywords used by people who want to learn more about a product or service. These keywords include words like ‘how to,’ ‘why,’ ‘what is,’ etc. 
  • Commercial keywords: These keywords are used by people who are ready to make a purchase but are looking to educate themselves to make an informed decision. You’ll see words like ‘reviews,’ ‘best [keyword],’ ‘[product 1] vs [product 2],’ etc.
  • Transactional keywords: These keywords indicate that the searcher is ready to purchase or take the desired action. Examples are ‘where to buy,’ ‘register,’ etc. 
  • Navigational keywords: Just as it sounds, these keywords are used to find a specific brand, product, or service. Examples are ‘Facebook,’ ‘Amazon,’ ‘Starbucks.’ etc.

Keyword research doesn’t end with just identifying relevant terms – it’s an ongoing process. Regularly monitoring and adjusting your keyword strategy based on user behavior or industry trends changes can help keep your e-commerce site competitive and drive more traffic and sales.

Tip: Investing time in keyword research allows you to identify long-tail keywords that are relevant to your business and have lower competition than broader keywords. This means you have a greater chance of ranking higher in search results for these specific phrases. 

Additionally, by analyzing the volume and competitiveness of different keywords, you can first prioritize which ones to target.

In the next section, we’ll explore critical tips for conducting effective keyword research for your e-commerce site.

Tools and techniques for conducting keyword research

Keyword research is a vital element of any successful e-commerce SEO strategy. But how do you go about finding the right keywords for your business? Fortunately, many tools and techniques are available to help you with this task.

One popular tool for conducting keyword research is the Google Keyword Planner. This free tool allows you to enter a keyword or phrase related to your business and receive suggestions for other relevant terms that people are searching for. It also provides data on search volume, competition, and potential cost-per-click.

A more advanced tool with state-of-the-art analytics and reporting is Ahrefs or its alternatives – SEMRush, MOZ, etc. These tools give you further insights into the keyword gaps in your e-commerce SEO and your competitors’ organic search rankings, backlink profiles, and top-performing content.

Finally, don’t forget to consider user intent when selecting keywords. Think about what questions or problems your potential customers have and what terms they would use to search for solutions. You can create content that matches their needs and interests by focusing on these specific queries.

Identifying long-tail and short-tail keywords

There are two major types of keywords:

  • Short tail keywords: These are generic search queries comprising one to three words. They have a high search volume, are highly competitive and difficult to rank for. Examples are ‘athletic shoes,’ ‘sneakers,’ etc. 
  • Long-tail keywords: These are longer search queries consisting of four or more words. They are less competitive and have a lower keyword difficulty (KD) but are equally more specific and have high buyer intent. For example, ‘where to buy crimson knitted sweaters for males.’ 

Tip: When choosing keywords for e-commerce SEO, opt for keywords that: 

  • Have high purchase intent (transactional keywords) 
  • Are less competitive (That is, low keyword density) 
  • Have a relatively high search volume (but this shouldn’t be your primary strategy; focus more on content that’ll solve real customer problems and choose keywords that are the best fit) 

… most especially if your end goal is getting sales. 

Another effective strategy is analyzing your competitors’ strategies to find low-hanging fruit opportunities. Keep in mind that this only works if you use a paid SEO tool like SEMRush or Ahrefs. 

  • Next, copy the link of the first result on the search results:
Search results for home gym equipment for sale
  • Paste this link directly into SEMRush Domain Overview or Ahrefs Site Explorer tool to uncover the keywords your competitors are currently ranking for: 
SEMRush organic research results for fitnessfactory.com showing ranking keywords
  • Find those with the highest search volume and low competition:
SEMRush organic research results for fitnessfactory.com showing ranking keywords with low difficulty and high volume

What is On-page SEO in e-commerce?

On-page SEO in e-commerce is the process of optimizing your ‘on-page’ or website product pages to rank for specific search queries and drive profitable conversions. 

Why is it necessary? 

Google can’t read a page like a human does. Instead, they rely on a bunch of codes to identify ‘clues’ that tell them what your site is about. 

For instance, if you look at your site’s code, you’ll see a bunch of “tags” that categorize the actual content of your site. These tags help search engines understand your site and match your pages to specific search queries.

Common examples are the <title> tag, which helps Google identify the page’s title, or the <a href> indicates a hyperlink.

On-page SEO simply involves the strategic optimization of this code to rank product pages, category pages, and even your entire e-commerce site for a primary keyword (or a set of keywords).

Let’s explore the most important best practices for on-page optimization.

E-commerce title tags

Optimizing your page titles, meta descriptions, and header tags is crucial for improving your search rankings and attracting potential customers to your e-commerce site.

This is because a well-optimized title tag: 

  • Helps Google understand the content and relevance of your page to user search queries
  • Influence your click-through rate since it’s the first thing visitors see on the search results 
  • Gives you a competitive advantage over other websites ranking for the same keyword

Your title tag on a given product or category page on your website looks like this in organic search results:

Titke tag for search query red nike basketball shoes

Title tags for e-commerce are the HTML codes that develop clickable titles/headlines for organic search results.

Title tags serve a few essential functions when it comes to SEO impact. They provide relevance and increase your organic click-through rate by appealing to customers searching for products.

For instance, the title tag above came up after a search for red basketball shoes.

The closer your title tag relates to the keyword searched, the more likely users are to click.

Google didn’t explicitly indicate whether optimizing for title tags is a ranking factor. However, they did state it’s a core practice to improving your site’s SEO:  

Google's helpful content update

Depending on the e-commerce platform you use, you should be able to easily edit your title tag for products, category pages, and more.

For example, on Shopify, you can find this in the search listing preview for your products:

Shopify search listing preview feature

(Image Source)

So, how do you optimize it?

Here are some best practices to keep in mind when crafting a title tag for your store:

  • Place relevant keywords at the forefront of title tags.
  • Include LSI keywords if applicable/natural.
  • Limit your length to 50-60 characters.
  • Create unique titles for every single product page/category. Never duplicate.
  • Consider utilizing your brand name at the end to develop better brand awareness.

E-commerce meta description tags

Like your title tags, a meta description tag is an HTML code that helps explain the content of your page to users on a search engine. This appears on organic search results as a paragraph description just below the title tag:

Meta description for search query red nike basketball shoes

While inserting relevant keywords and context into your meta description is great, it doesn’t directly boost SEO. But it’s essential for creating a content context for the user and helps dramatically increase CTR.

Here are some best practices to follow:

  • Always include your primary keyword or keyword variations. They show up highlighted in bold to attract more attention.
  • Focus on compelling descriptions that generate clicks.
  • Keep your meta descriptions under 155 characters to avoid being cut off in search results.
  • Avoid clickbait since it can increase your bounce rate. A high bounce rate is a bad signal that could harm your ranking potential.

Like your title tag, you should be able to edit your meta description where you edit on-page data. The exact location will depend on your platform.

For example, here’s what the page looks like where you can edit your title tags and meta descriptions with BigCommerce:

Search engine optimization feature on BigCommerce

 

Search engine friendly URLs

If you search for anything on Google, you’ll likely notice URL strings immediately:

Image showing URL strings for men's basketball shoes

Why? Because they display a company’s brand name. And since they’re highlighted in green, they draw your attention.

Do they make an impact on e-commerce sites? Absolutely.

A poor URL structure is confusing for searchers who are looking for your products and for search engines that are scanning your pages.

For example, when you analyze the following two SERP results, which product category page URL looks more appealing to click? I’m certain it’s the first because it’s simple, less cluttered, and contains the primary keyword, compared to the second. 

Absolute URLs like the first SERP page are what Google prefers.

When optimizing URL structure, platforms like Shopify and BigCommerce even pack tools to streamline the process:

BigCommerce web page url settings

Here are some best practices to follow when creating your URL structure:

  • Place your target keyword in the URL.
  • Keep URLs as short and clean as possible.
  • Stick with absolute URLs rather than dynamic or date-based URLs.
  • Consistency is key. Stick with the same format for your entire store.

Tip: If you have a website that allows users to filter products based on attributes such as color, size, sex, etc., it often generates multiple URLs that correspond to the different combinations of the filters. This can lead to duplicate content issues, which may impair your rankings. 

To address this, add canonical tags to the filter to tell search engines which version of the page is most preferred. Usually, this is the root, product, or collection page.

Category/product content

Content is the pillar of your e-commerce SEO. Without it, ranking on the SERPs or converting visitors to customers will be a pie in the sky. 

According to Orbit Media, the more content you produce in both B2B and B2C (e-commerce), the more results you get.

It’s no secret that producing great content can help you build everything from brand awareness to real product sales.

But when it comes to category pages or product pages, what do you do? Do you write a long-form blog post? 

Well, not necessarily.

Category and product pages are tricky. You don’t want to have thin content and struggle to rank organically, but you don’t want to bombard buyers with tons of writing just for search engines.

Here are some best practices to keep in mind:

  • Prioritize your top product and category pages first. Find your top-performing pages in Google Analytics and make those a priority.
  • Perform keyword research to find semantic words to sprinkle in your copy. Tools like Frase are beneficial in this case.
  • Include your target head keyword as the title of the page.
  • Don’t uplift content from the manufacturer’s page into your product page, which may lead to duplicate content. Instead, create unique content for every product that addresses user concerns. 
  • Keep it short, sweet, and informative. Make it enjoyable to read.

Tip: Educational blog content is helpful in enlightening your customers about your products, how to use them and why they should patronize you. Effective ideas are: 

  • Sharing comparison content. E.g., Canon EOS Rebel SL3 Vs. Canon EOS Rebel T7
  • ‘What is’ or ‘how to’ guides, e.g., ‘What is so special about Swarovski crystals’ or ‘How to clean Swarovski crystals,’ etc.
  • Alternative content, e.g., Canon EOS alternatives 
  • ‘Best’ content, e.g., Best woven mats for spring in 2024

Improve your conversion rates by including clear calls-to-action (CTAs) and linking to the product pages discussed in the article. 

Also, regarding product pages, include high-quality images, detailed descriptions, and customer reviews to provide a comprehensive product overview. This helps improve search engine visibility and increases the likelihood of conversions.

For category pages, consider organizing products into subcategories or using filtering options to enhance user experience and make it easier for customers to find what they want. You can also optimize these pages by including unique content highlighting each category’s benefits.

Rich snippets

Ranking on Google is great, but rankings won’t help your e-commerce business that much if people don’t click on your pages. This is where rich snippets come in handy.

Rich snippets help search engines better understand your site’s content and display additional information on search results (e.g., star ratings for reviews). They might look like this:

Rich snippets for treadmills

As you can see, rich snippets help you stand out in Google’s search results compared to those pages that don’t have them, which can increase your CTRs. You can add different types of snippets, including author, item review, ratings, and more. Explore the complete list of review snippets here.

The question is: How can you add rich snippets to your e-commerce website?

You can do it manually, but you need a bit of coding knowledge. Fortunately, Google’s Structured Data Markup Helper can help you implement rich snippets more easily.

  • Simply head over to the tool, select ‘Products,’ and type in the URL of a specific product page. Then, click on ‘Start Tagging.’
  • Google will then show a “copy” of your site. You only need to highlight the data you want to display on search results. For instance, if you want to display reviews, select the review section on your page and add relevant data (e.g., reviewer name, date of the review, etc.).
  • If you want to display star ratings, highlight the stars on your page and select “aggregate rating.”
  • Once you’re done, simply click on ‘Create HTML.’ The tool will provide you with a piece of code.

You only need to add this code into the HTML of your page and voila! Now you have added rich snippets to that page.

Internal linking is a crucial component of any e-commerce SEO strategy. Why? 

  • It helps to boost SEO by distributing link equity from the linking page to the linked page. 
  • It also improves your page architecture (or overall website, in fact) as it helps Google bots understand the structure of your website. 
  • By including links within your site that lead to other relevant pages and products, you can improve user experience
  • By linking to related products or categories, you signal to search engines the relevance and authority of those pages.

When authoritative sites link to one of your pages, that site ‘sends’ some of its domain authority to yours. This is called a ‘backlink.’

The same happens when you add internal links from one of your most authoritative pages (e.g., your homepage) to another one.

Image showing importance of internal links

 

Sadly, most people focus too much on external link-building and neglect their internal linking strategy. More about external links later. 

To get results for internal linking, add keyword-rich anchor text links that direct to your top-priority pages.

For example, let’s assume you own an e-commerce store selling fitness equipment, and one of your top-priority keywords is ‘Home Gym Equipment.’ A recommendable keyword-rich anchor text will be: 

‘Our store offers a wide range of fitness equipment, including dumbbells, resistance bands, exercise mats, jump rope, etc. If you’re looking to set up your gym at home, check out our collection of expert-picked [insert keyword rich anchor text: Home gym equipment] before starting your journey.’

Another option is linking your collection or product pages to related blogs/pages. For example, using the use case highlighted above, you can create blog content relating to cardio training and hyperlink the ‘home gym equipment’ collection page in the article. This increases your chances of ranking higher for the target keywords. 

Remember: internal linking aims to provide value for your users and search engines. By linking within your site strategically, you can improve conversion rates and ultimately grow your e-commerce business.

What is technical SEO in e-commerce?

Now that you understand the basics and best practices of on-page optimization, let’s step into technical SEO strategy.

Technical SEO involves all the aspects of your site’s architecture and servers, as well as how well search engines can crawl and index your site, including:

  • Site speed
  • User experience
  • Rendering
  • Website’s size
  • Duplicate content
  • Broken links

… and some others. Let’s explore the main ones.

Website architecture

Your site’s architecture dictates how your content and pages are structured and organized. And if your pages aren’t properly arranged and structured, search engines might be unable to crawl and index them correctly.

For example, if customers need to click on seven category pages before accessing a specific product page, search engines might be experiencing the same struggle crawling and indexing them on the search results. 

Worse yet, that page won’t get link equity passed down.

Image showing the importance of having a properly structured web architecture

This is especially important for e-commerce sites with an extensive catalog. The rule of thumb is that your domain authority should be concentrated on your product and category pages.

Here’s an example of an optimized e-commerce website structure:

Image showing the example of ecommerce site architecture selling shoes

As you can see, it takes four clicks to reach the homepage. This type of structure comes with several benefits:

  • Better crawling and indexing: A simpler structure will help search engines crawl and index your pages much faster (and more effectively).
  • A simplified user experience: Fewer subcategories will help users find specific products in a simple way.
  • A more concentrated link authority: Reducing the number of “layers” in your site will help you concentrate link authority on your most important pages.

Here are some tips to follow:

  • Organize your products into relevant categories and subcategories that make sense to customers and search engines.
  • Use internal linking to connect related pages/products on your site.
  • Consider using breadcrumbs or a clear navigation menu to help users easily navigate.
  • Add an HTML sitemap referencing all the key pages.

Tip: Add and hyperlink category pages in the navigation menu to show the hierarchy for your website content. This greatly improves your site’s architecture, makes it easier for users to find what they’re looking for, and helps Google bots find, crawl, and index your site. 

Number of pages in your site

Number of pages is a huge problem for most e-commerce websites.

If you’re dealing with dozens or hundreds of products, each will require a unique page and content, and your site can become a complete mess pretty fast. For example:

  • Duplicate content
  • Broken links
  • Abandoned pages
  • Increased complexity

The best way to eliminate this problem is by deleting non-performing pages. If some of your products aren’t selling or people simply don’t find them, there’s no reason why you should keep them.

A quick analysis in Google Analytics can tell you which pages aren’t getting visitors.

Image showing results from Google Analytics

Also, most e-commerce platforms, like Shopify or Bigcommerce, provide reports that help you identify products that aren’t selling.

By eliminating these pages, you’ll save yourself from tons of SEO headaches later on.

If you don’t want to eliminate some pages permanently, you can create a single page containing those products.

Duplicate content

Since the release of Google Panda in 2011, duplicate content has become one of the major challenges of e-commerce sites. This mainly affects sites that generate unique URLs for each product and its variations (size, color, type, etc.).  

Also, if you have the same product description on multiple pages, Google may see it as duplicate content, which can hurt your site’s performance.

Now, how can you find duplicate content on your site?

Platforms like Raven Tools and SEMRush can quickly help you spot duplicate content.

Simply enter your website URL into the tool, and it will show you a detailed report on your most critical SEO issues, including duplicate content.

Once you’ve identified duplicate pages, it’s time to solve the problem.

You can do it in three ways:

  • “Noindexing” duplicate pages: Adding a “noindex” tag to a specific page tells Google to “ignore” that page.
  • Adding a canonical tag: Canonical tags tell Google that some of your pages are exact copies of a single page.
  • Producing original content: This is probably the most difficult solution, but also the most rewarding.

Poor content

There’s a direct correlation between longer content and SEO results. Research suggests that first page results have 1,447 words, on average:

Image showing the influence of word count on google rankings

The same study reveals that word count alone isn’t enough. Content with a higher “Content Grade” on Clearscope, a content optimization platform, seems to rank higher in Google. And increasing the Content Score by one approximates boosting rankings by one position.

Clearscope measures competition and semantic keywords, meaning longer content isn’t the answer. Comprehensive, relevant content that fully answers a user’s question.

image showing how content quality influences rankings

Here’s the thing:

Producing this type of content is a rough task for most e-commerce businesses. Most of your content is composed of product descriptions.

If you have 200 products in your catalog, how could you write 200 in-depth pieces of content? 

Even though this is challenging, experts suggest adding at least 500 words worth of content in your product descriptions. Most e-commerce businesses don’t do it, so this extra work can become a competitive advantage.

User experience

Improving your site architecture, eliminating non-performing pages, and producing high-quality content is crucial. But if users can’t access that content properly, they’ll have a bad experience overall.

Google doesn’t like that. Part of Google’s algorithm is explicitly focused on “Page Experience.” This update aims to improve user experience by measuring three main signals:

  • Largest Contentful Paint (LCP): How fast your content loads when users visit your site.
  • First Input Delay (FID): How quickly users interact with your content.
  • Cumulative Layout Shift (CLS): How visually stable is your content when users interact with it?

In other words, your site shouldn’t only load fast, but also provide a smooth experience to users. To learn more about Google’s Core Signals, we suggest you read this guide from Google Search Central.

Mobile-friendly ecommerce optimization

Mobile, mobile, mobile. I’m sure you’ve seen the hype of mobile optimization everywhere. 

But the truth is that it’s not just hype anymore. Mobile is dominating online traffic now.

Last year, roughly 55% of worldwide traffic came from mobile. With more people using their smartphones to shop online, your website must be designed with mobile in mind.

If your website isn’t mobile-optimized and responsive, that should be priority number one for your mobile optimization.

On top of that, mobile page speed is critical for success.

What’s the problem with being just a few seconds slower than the “best practice” for speed?

Bounce rates that go through the roof:

If your e-commerce site takes two or more seconds to load, your bounce rate can grow by up to 9%. If it takes five seconds or more, your bounce rate will be around 38%.

Image showing bounce rates

 

Roughly 35% of users’ money is left on the table due to a poor user experience. Meanwhile, improving UX can increase your results exponentially.

To optimize your site’s speed and performance, there are several techniques you can implement. One key factor is optimizing images and videos to reduce file size without sacrificing quality. You should also minimize HTTP requests by combining files where possible and reducing the number of plugins on your site.

User experience and conversion rate optimization in e-commerce are two peas in a pod. With that in mind, ensure the discovery and buying process is as smooth as possible. From UX to cart abandonment rates, optimization is key.

There is possibly no better conversion-optimized website than Rothy’s. Even if you’ve never enjoyed shoes or you aren’t a woman interested in women’s shoes, exploring the site is enjoyable.

When you land on the home page, the site instantly greets you with a simple design that gives you two easy options: menu or shop all.

This is helpful because too many choices can be paralyzing for shoppers.

At the top of Rothy’s home page, a dynamic and changing ticker displays instant value that reassures users that they won’t experience common pain points.

As you scroll down, the options are again consolidated into product styles that are elegant and simple.

Clicking on individual products opens the product page directly in the window without directing you to another page that might take ten more seconds to load and result in a bounce.

The flow of the site and buying process is virtually unparalleled. And for the icing on the cake, value is communicated at every single step.

That’s e-commerce conversion optimization.

Here are some best practices you can follow to ensure you convert all of your organic traffic:

  • Site speed: Make your site faster and prioritize ease of use.
  • Navigation: Give fewer, simpler options to find products. Too many choices can cause friction.
  • Simplify checkout pages and focus on value: To avoid high cart abandonment rates, always address pain points before consumers ask about them.
  • Regularly monitor your site’s load time using SEO tools like Google PageSpeed Insights or GTmetrix.

Link building and off-page optimization are crucial components of any successful SEO strategy for e-commerce businesses. Acquiring high-quality backlinks from reputable websites can boost your search engine rankings and drive more traffic to your site.

But it’s not just about the quantity of links – the quality matters too. Focus on building links from relevant, authoritative sites within your industry.

Let me explain using one of our case studies – ScripHessco, a leading e-commerce provider to healthcare practitioners. Despite having a rich portfolio offline, their online identity kept experiencing a downward trend – until we worked with them. 

Our first step in diagnosing the root cause of the decline was running an extensive technical audit. Next, we performed in-depth, data-driven keyword research to find low-competition, high-intent keywords they can easily rank for. 

To restore their rankings on the search results, we focused on link building: 

  • Built linkable assets to improve site-wide authority 
  • Conducted competitor research to discover content and link gaps 
  • Manually reached out to topically relevant websites for collaboration 

The results? They got: 

  • Over 103% increase in site-wide organic traffic 
  • Over 22% increase in organic revenue 
  • Over 29% increase in organic transactions 

As you can see, link building for SEO works!!! 

Overall, a good link should: 

  • Be topically relevant to your brand 
  • Have a robust backlink profile itself 
  • Be clear of Google penalties 
  • Have high domain authority 

To build high-quality backlinks, create valuable/shareable content that will attract the attention of other websites in your industry. 

To do this: 

  • Define your ideal customer profile. Identify their pain points, interests, and what makes them click. 
  • Tailor your content to address the needs of your target audience. 
  • Consider incorporating visual elements such as images or infographics into your content to make it more appealing to readers. 
  • You can also leverage social media platforms to share your content and attract more attention from potential link partners. 
  • Guest blogging on other websites is another effective strategy for building backlinks.

Remember, not all backlinks are created equal. Focus on acquiring links from reputable sources with high domain authority to maximize the impact on your search engine rankings.

Read more: How to Improve Your SEO in 2024 [14 Proven Tactics]

Conclusion

SEO is a huge factor in e-commerce success.

Ranking your website, product pages, and content on the first page of Google will help you secure more organic traffic.

Beyond that, it helps you build brand awareness, which is a big factor in driving sales from organic search results.

Instead of only paying for ads to drive traffic and sales, you can do it organically through powerful SEO. Focus on these best practices, and you’ll drive more organic sales than ever before.

Do you need professional help to grow your revenue and increase online sales? Check out our e-commerce SEO service and partner with a company with a proven history of success.

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